How to Write a Press Release as a Writer
Have you ever wondered how authors and creatives get featured in blogs, newspapers, or even radio shows?
It often starts with a press release.
Whether you’re launching a new book, starting a blog, or winning an award, learning how to write a professional press release can help you get noticed, gain credibility, and build your online reputation as a writer.
Let’s break it down in the simplest way possible.
🧠What Is a Press Release?
A press release is a short, official story written by you (the writer or brand) to share news with the media. It’s usually sent to journalists, bloggers, or posted online.
Think of it as your way of saying:
"Hey world, here’s something exciting I’m doing — and it’s worth sharing!"
✍️ How to Write a Press Release as a Writer
Follow this simple 7-part structure:
1. Headline – Grab Attention Immediately
Write a short and catchy title. This is the first thing journalists or readers will see.
Bad: New Book Coming Soon
Better: Nigerian Writer Releases New Crime Thriller Exploring Social Injustice
2. Subheadline (Optional) – Add More Detail
This gives a bit more context to the headline.
Example:
Mujaheed Matashi’s “Ba Da Ƙafa” combines suspense, love, and justice in a gripping Hausa-language novella.
3. Lead Paragraph – The Most Important Info First
Answer the “5 Ws”:
- Who you are
- What is happening
- When it’s happening
- Where it’s available
- Why it matters
Example:
Kano-based author Mujaheed Matashi is set to release his debut novella Ba Da Ƙafa this July. The crime thriller, written in Hausa, tackles issues of love, betrayal, and justice in modern Nigerian society.
4. Body Paragraph – The Full Story
Use 1–2 paragraphs to add details:
- How you got inspired
- What readers can expect
- What makes it unique
- Mention past achievements or interviews (if any)
5. Include a Quote
Give the press something they can use directly.
Example:
“I wanted to write a story that reflects the reality many young Nigerians face daily,” said Matashi. “Ba Da Ƙafa is more than a crime story — it’s about consequences and redemption.”
6. Author Bio and Contact Info
Include a short bio and your contact information.
Example:
Mujaheed Matashi is a Nigerian author and storyteller. His works explore themes of justice, culture, and emotional healing. Visit [www.yourwebsite.com] or follow @matashi_author on Instagram.
📧 Contact: info@yourwebsite.com
7. Boilerplate (Optional)
This is a short “about” paragraph that you can use for all future press releases.
Example:
Matashi Books is a Kano-based independent publishing brand dedicated to telling bold African stories through fiction, essays, and poetry.
📋 Sample Press Release Template (Free to Copy)
FOR IMMEDIATE RELEASE
Nigerian Writer Launches Powerful New Novel on Crime and RedemptionKano, Nigeria – July 2025 – Rising Nigerian author Mujaheed Matashi is set to release his gripping novella, Ba Da Ƙafa, a Hausa-language story that explores love, vengeance, and justice...
(continue with body, quotes, bio, and contact)
📌 Final Tips for Writers
- Keep it short and clear – 1 page is enough
- Use your real name and clear contact
- Always check spelling and grammar
- Add links to your book, blog, or Amazon page
- Attach a professional photo of yourself or the book cover
📣 Where to Submit Your Press Release
- Local newspapers and online magazines
- Nigerian literary blogs (e.g. Brittle Paper, BookArtVille)
- Free press release sites like PRLog or 1888PressRelease
- Post it on your website and tag media outlets on social media
#PressReleaseWriting #WriterMarketing #AuthorsOnTheRise #SelfPublishedAuthors #NigerianWriters #MediaCoverage #HowToWritePressRelease #BookLaunchPR #WriterVisibility #ContentForWriters
Dear Ma,
ReplyDeleteI was part of the Saturday class, and I must say—you spoke very well. Thank you for the insightful write-up; it truly inspired me.
However, I would appreciate some clarification on a few points:
1. What is the cost of publishing a press release?
2. Is it advisable to follow all the stages of writing, such as engaging the services of an editor, before publishing?
3. How can one determine if a write-up is acceptable for publication?
Thank you once again.
Warm regards,
Rev. Garba Aliko Mamman
ReplyDeleteDear Rev. Aliko Mamman,
Thank you so much for your kind words and for being part of Saturday’s class. I’m truly glad the session and the write-up inspired you. I also appreciate your thoughtful questions. Please find my responses below:
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1. What is the cost of publishing a press release?
The cost can vary based on where and how you intend to publish:
Local newspapers in Nigeria may charge between ₦10,000 to ₦50,000, depending on whether it’s for print or online.
Online press release platforms range from free (like PRLog) to premium (like PR Newswire, which can cost upwards of $300).
Niche blogs or online news sites might publish for free if your story is compelling, but others may charge ₦5,000–₦20,000.
If you're just starting out, you can explore free platforms or directly contact editors of blogs and online media in your niche.
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2. Is it advisable to follow all the stages of writing, such as engaging the services of an editor, before publishing?
Yes, it is strongly advisable. A press release is a public document that represents you or your work, so it should be as polished as possible. The key steps include:
Writing your draft clearly and professionally
Reviewing it for grammar, clarity, and structure
Having an editor or trusted peer go through it to ensure it’s error-free and engaging
Making sure it follows the standard press release format (headline, lead, body, quote, boilerplate)
Taking time to edit ensures your message is respected and taken seriously by the media.
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3. How can one determine if a write-up is acceptable for publication?
Here are some key checks:
Is it newsworthy? (e.g. event, launch, achievement, announcement)
Is it clearly written and well-structured?
Does it follow press release conventions? (brief, informative, factual)
Is it relevant to the audience or media outlet you're targeting?
Does it avoid overly promotional language?
If you're unsure, you can always ask an editor for feedback or consult the submission guidelines of the media outlet.
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I hope this clarifies things. Please feel free to reach out again if you need support or feedback on your write-up.
Warm regards,
Ndidi Nichola Okoro
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