How to Publish Your Press Release: Everything Writers Need to Know (Local & International)
Have you ever dreamed of seeing your name in the headlines — not as a celebrity, but as a respected writer whose work is making waves?
Whether you’ve written a new book, started a blog, launched a literary movement, or simply want to gain visibility as a writer, one of the most powerful tools you can use is a press release.
But how do you actually publish one?
How much does it cost?
And which option is better — international exposure or local reach through Nigerian newspapers?
This article will walk you through everything you need to know about publishing a press release as a writer, both in Nigeria and globally. By the end, you’ll feel like you just sat in a masterclass — and you’ll be ready to take action.
💬 But First, What Is a Press Release?
A press release is a short, news-style write-up that announces something important — like a new book, speaking engagement, award, event, or literary breakthrough.
It’s your chance to tell the media, “Look what I’m doing — it matters.”
For writers, it's one of the easiest ways to:
- Build your reputation
- Get quoted or featured online
- Appear on Google
- Attract interviews, readers, or even speaking gigs
🌍 INTERNATIONAL PRESS RELEASE OPTIONS
Many global authors use international PR platforms to reach a wider audience. Here’s how it works:
🔹 Free Distribution Options
- PRLog.org – Great for personal brands and startups
- OnlinePRNews.com – Allows limited free submissions
- 1888pressrelease.com – Free and low-cost options
These platforms are great for bloggers, first-time authors, or coaches looking to build authority without spending big.
🔹 Paid Distribution Services
These help your press release appear on top media outlets, search engines, and news feeds.
| Platform | Price Range | Reach |
|---|---|---|
| PR Newswire | $350 – $8,000+ | Global newspapers, Google News |
| Business Wire | $300+ per 400 words | U.S. and international coverage |
| Newswire.com | ~$349+ | National & niche sites |
| AdHang.com | ₦900k – ₦1.8M | Nigeria + international audience |
💡 Best for: Authors aiming for international press, tech writers, or creatives expanding globally.
🇳🇬 NIGERIAN PRESS RELEASE OPTIONS
Now let’s come home — because you don’t have to travel far to get published. Nigerian media has strong reach and can give your name real weight in your local industry.
Here’s what’s available:
🔹 Submit Directly to Newspapers (Free if Newsworthy)
These major Nigerian outlets often accept press releases — especially if your story is relevant, inspiring, or culturally important.
| Newspaper | Website | Submission Email |
|---|---|---|
| The Guardian | guardian.ng | editorial@guardian.ng |
| Punch | punchng.com | editor@punchng.com |
| Vanguard | vanguardngr.com | news@vanguardngr.com |
| Premium Times | premiumtimesng.com | editor@premiumtimesng.com |
| The Nation | thenationonlineng.net | info@thenationonlineng.net |
💡 Tip: Keep your message short, professional, and media-friendly. Include a headline, photo, bio, and contact info.
🔹 Paid Nigerian PR Distribution Services
If you want guaranteed placement and multiple media appearances, consider paid Nigerian services.
| Platform | Cost Range | What You Get |
|---|---|---|
| Evaluate.ng | ₦150k – ₦500k | Placement in 4–8 top media houses + SEO backlinks |
| PressDia.com | ₦114k+ | African and international press bundles |
| Webcore Nigeria | ₦100k – ₦200k | Online newspaper distribution |
| TNG Presswire | ₦50k – ₦750k | Basic to premium coverage bundles |
These are ideal for authors launching books, creatives holding events, or writers who want visibility across different regions.
🧠 Local vs Global — Which One Should You Choose?
✅ Go Local (Nigerian press) if you want:
- Cultural relevance
- Readers from your community or region
- To build a solid reputation in Nigeria or Africa
- To get noticed by local literary blogs and opportunities
✅ Go Global if you want:
- To boost SEO and appear on Google News
- To promote a digital product, online course, or international book
- To attract international clients or opportunities
- To build a portfolio of international features
✍️ Final Tips Before Publishing
- Write in third person
- Have a headline and subheadline
- Include a photo, bio, and link to your book/blog
- Edit ruthlessly or use Grammarly/Hemingway
- Follow up if you don’t hear back after submission
📌 So, What’s the Takeaway?
Publishing a press release as a writer is no longer a luxury — it’s a smart step toward authority. Whether you go local or global, the goal is the same:
➡ Let the world know your words matter.
➡ Control your narrative.
➡ Make your name searchable, clickable, and memorable.
And if you’re serious about being seen, your blog, book, or name deserves the spotlight.
#PressReleaseTips #NigerianWriters #WritersLife #GetPublished #BookLaunchNigeria #AuthorMarketing #PRforAuthors #WritingCommunity
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